Our Mission 

To positively impact the world’s most desperate causes by connecting the next generation of donors with the best run charitable organizations in the world. 


Step 1 – Identify the most effective way to positively impact the world’s most desperate causes

PIF Apparel only partners with charities that have an identifiable track record of excellent financial stewardship, accountability, and transparency. In other words, we only partner with charities that use the highest percentage of resources that they receive to directly benefit the cause/s that they represent.

We strongly believe that any charitable organization that asks you for your hard earned money has the duty to use that money to directly benefit the cause that they represent. Many organizations use an unreasonable amount of their funding to pay out salaries, excessive marketing, wasteful projects, etc. When funding is used in this manner it dilutes the impact that the organization could be making on the cause/s that we are donating to. This is not fair to the donor and it is not fair to the beneficiaries.

All of our featured charity partners must have at least a 3 (out of 4) star rating with Charity Navigator; the company we use to evaluate our potential partners. As a PIF Apparel customer, you can rest assured that the money that we donate because of your generosity is being put to good use and that it is directly impacting the cause that you are passionate about. 


Step 2 – Education and Awareness 

Many of our customers are experiencing charitable giving for the first time. We feel that it is our duty to not only provide them with the most viable organizations to donate to, but we also believe that it is equally as important to educate our customers on the various causes that need their help. Knowledge is power, and by equipping our customers with enough knowledge to turn them into true advocates we are maximizing the potential to positively impact world change.


Step 3 – Provide a simple and effective way to START making a difference

PIF Apparel is not the only way that you can make a difference for what you are passionate about but it is one of the easiest ways to START making a difference. Our goal is to give you a way to begin impacting what you are passionate about by incorporating philanthropy with something as simple as buying a shirt. When you are ready to start making an even bigger impact you can always count on us to connect you with some of the best charities in the world. 


Step 4 – Encourage a movement of role models for an exponential impact

Generation Give is more than just a title or a group; it really is a lifestyle. We encourage our customers to Pay It Forward, often and on purpose. Our vision is that our customers will be identified by their outwardly focused acts of kindness, regardless of whether or not they happen to be wearing our product.


Are you a member of Generation Give? Join the movement...change the world.